Focusing on the hub portal function, Qingpu District is actively building a consumption center city leading the demonstration area to extend its service to the Yangtze River Delta with the accelerated building of Hongqiao International Open Hub. At present, it is the peak exhibition season of National Exhibition and Convention Center, and the "SHOWAY" phase I innovative Outlets, located in the west of the Shanghai National Exhibition and Convention Center, is also creating a new business form of "exhibition + commerce" with fashionable and fresh brand elements, discounted famous products and exquisite and comfortable consumption experience.

At the BALLY internal purchasing meeting on the first floor of SHOWAY Outlets, the reporter saw that the discount of this store is also quite attractive. No matter the fashion, shoes or handbags are as low as 90% off, more and more people come to the store to buy and try on. As one of the activities of "Super Brand Discount Week", such internal purchasing meeting of members will be popular with young white-collar workers.

As a world-famous department store brand, Galeries Lafayette, which is not far from the BALLY internal purchasing meeting, is the SHOWAY Outlets store in Shanghai. In this space full of artistic sense, trendy people who like fashion and love fashion items enjoy it while shopping. The light hue complements each other. The organic combination of top luxury goods and minority design makes people feel like being in an art exhibition hall. In addition, SHIATZY CHEN, "Huaxia New Fashion", the first store of LAPERLA Qingpu, an Italian luxury underwear brand, and the first store of ARENA Shanghai Ole, a well-known swimwear brand, also settled in SHOWAY, providing a good but not expensive shopping and leisure place for convention guests in Shanghai and even in the Yangtze River Delta, so that they can enjoy both the exhibition and shopping.

The excellent location next to the National Exhibition and Convention Center also brings a lot of traffic and popularity to SHOWAY. The SHOWAY Outlets not only provides the exhibitors with the scene of shopping and buying souvenirs, but also a paradise for delicious food: a wide range of restaurants such as Jin Ya Ju Noodle Bar, Nayuki, Ma Zai Siu Mei and Sanqianhou will satisfy customers' taste buds. Chen Yan, President of Luen Mei Business, introduced: In addition, during the exhibition, SHOWAY also provided dressing rooms and lounges for exhibitors, giving more humanistic care and cultural tolerance.

It is reported that "SHOWAY", an integrated cultural and commercial platform with an area of 1.4 million square meters, is built by the Luen Mei Group, which will cover 5 major business formats, including innovative Outlets, new forms of commercial blocks, super 5A Grade A office building, super five-star luxury hotel and Broadway theaters. In the future, business travelers with the Yangtze River Delta as the influential circle, white-collar workers brought by 3,000 enterprises in the core area of Hongqiao Business District and residents in the surrounding areas will be the target customers of SHOWAY. (Source: Green Qingpu)