During August 8 to 10, the Fourth China High-end Wine and Spirits Expo 2020 was grandly held in Qingdao International Convention and Exhibition Center. Guizhou Anjiu, “one of two famous liquors of Guizhou” made a stage pose together with a high-end product-Guizhou Anjiu (Classic), which was launched this year. In the grand feast of high-end wine and spirits, up to 34,600 wine merchants signed in and scanned a QR code to enter the exhibition hall on the first day, creating a new record of China High-end Wine and Spirits Expo in the previous years. The expo attracted 6000 quick-selling products from more than 600 enterprises, including more than 2000 Maotai-flavor liquors of more than 200 Maotai-flavor liquor brands.

 “The golden age of Maotai-flavor liquor has come and it is an inevitable choice for dealers to sell Maotai-flavor liquor. Facing the great fortune of Maotai-flavor liquor, it is the best choice for dealers to cooperate with Guizhou Anjiu. The high-end positioning of Guizhou Anjiu (Classic) highly fits China High-end Wine and Spirits Expo. We hope to carry out win-win cooperation with professional wine merchants across the country!” Relevant responsible person of Guizhou Anjiu said.

 “I tasted many Maotai-flavored liquors in the expo and Guizhou Anjiu (Classic) is really good. It tastes good without foreign flavor.” Mr. Zhang, a Maotai-flavor liquor collector from Cangzhou of Hebei, said.

The favored Guizhou Anjiu (Classic) was launched in June this year at a price of 899 Yuan/bottle and was well-received in the market.

 “Shandong is a major province consuming liquor and spirits and increasingly more people chose Maotai-flavor liquor as it was gradually accepted in the market in recent years. Considering various brands, how to choose? Finally I chose Guizhou Anjiu after deep consideration and investigation. I believe Guizhou Anjiu will have great market prospects in Shandong by virtue of a long brand history and high quality.” A dealer of Guizhou Anjiu from Shandong said confidently.

Data from Quantu Maotai-flavor liquor Studio showed that sales of the Chinese Maotai-flavor liquor were about 135 billion Yuan in 2019 with a year-on-year growth rate of about 22.7%, accounting for about 20% the industry. The profit was about 55 billion Yuan with a year-on-year growth rate of about 22%, accounting for about 38% of the industry. Data showed that shares of the Chinese high-end liquor and spirits market will reach 300 billion Yuan in future.

In fact, Guizhou Anjiu started to arrange Maotai-flavor liquor by Chishui River, “a golden producing area of Maotai-flavor liquor” several years ago. Chishui River has high water quality and Hongyingzi glutinous sorghum produced there is the best material. Besides, the unique micropopulation of Chishui River Valley formed through thousands of years and the advantaged climatic conditions of Chishui River contribute to the unique taste of Maotai-flavor liquor.

For year, Guizhou Anjiu by Chishui River has specialized in high-quality Maotai-flavor liquor and strictly complied with 100% Hongyingzi glutinous sorghum, 100% 12987 traditional daqu Maotai-flavor liquor process, 100% 5-year pottery jar storage and 100% home brewing in order to give high-quality Maotai-flavor liquor experience by virtue of authentic material, authentic process, authentic jar storage and authentic quality.

Having brewing Maotai-flavor liquor for years, Guizhou Anjiu has had daqu Maotai-flavor basic liquor reserves of nearly 10,000t by 2020. Meanwhile, Guizhou Anjiu achieved an annual output of Maotai-flavor liquor 10,000t in 2020.

Lately, “Anjiu Chishui Wine Valley” with a total investment of above 5 billion Yuan and a floor area of 1500Mu was comprehensively commenced. After completion, Anjiu Chishui Wine Valley will realize an annual output of 20,000t daqu Maotai-flavor liquor, 60,000t high-quality high-temperature daqu and 100,000t jar-stored reserves and rank top of the Chinese high-end Maotai-flavor liquor industry.

The century-old Guizhou Anjiu will usher in a “golden age” again.

In the China High-end Wine and Spirits Expo, Guizhou Anjiu carried out deep communication with professional win merchants from around the country and preliminarily reached the intension of cooperation with more than a hundred merchants.

For Guizhou Anjiu, glories that it created in the past are its precious wealth and spirit. Guizhou Anjiu will live up to peers’ high recognition and constantly innovate while inheriting the century-old history. Guizhou Anjiu always believes the power of quality and be a friend of time. In future, Guizhou Anjiu will continue brewing high-quality Maotai-flavor liquor in accordance with the spirit of originality.